Recent research into public perceptions of Rhode Island Hospital found that people value the hospital's status as southeastern New England's only Level I trauma center, as well as the specialized, expert care provided by its world-renowned doctors. As a result, Rhode Island Hospital's new image advertising campaign reinforces these positive perceptions and focuses on the breadth, depth and quality of care that patients receive at the hospital.
The campaign consists of two 30-second television commercials; 60-second and 30-second radio spots; two full-color print ads; outdoor, including billboards and transit; and dynamic online display advertising.
Hear the 60-second spot
Hear the 30-second spot