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Hasbro Inc.'s Gift Lets Kids Heal, Learn and Play
Hasbro, Inc.'s generosity and support have touched nearly every corner of our hospital since the day we broke ground more than 17 years ago. Hasbro, Inc.'s deep-seated commitment to support our patients and families was most recently exemplified by a $1.5 million gift from Hasbro, Inc.'s Children's Fund, bringing us GetWell Town. An interactive technology platform from GetWellNetwork, GetWell Town allows patients and families to engage with their caregivers to access educational information, hospital services and Internet resources. It also has an entertainment component that children can enjoy throughout their stay.
"Hasbro, Inc. and Hasbro Children's Hospital have a shared mission to improve the lives of children and families. As the world moves toward a more digital era, GetWellNetwork will be an important tool in furthering our mutual mission," says Brian Goldner, president and chief executive officer of Hasbro, Inc. "By bringing GetWell Town to the hospital, we hope to provide young patients with a readily available resource to keep them better connected, happier and more comfortable during what can be a time of great uncertainty."
Once a child is admitted to a patient room, the system immediately welcomes him or her to the hospital. Working closely with caregivers, the child or parent navigates through a simple on-screen menu. Parents and children can learn more about their child's diagnosis and treatment through modules that have been tailored to them, based on the diagnosis. Children are also able to access videos and TV shows, play games and listen to music, which provides welcome diversion and a sense of normalcy during a hospital visit.
"GetWell Town is a great way to standardize education and messaging to our patients and to ensure that we always give the same messaging about high-yield conditions and safety issues," says Elizabeth Bird, MD, a pediatric hospitalist at Hasbro Children's Hospital. "The system acknowledges different age levels and learning styles, [and] bridges common cultural and language divides, as information is offered in both Spanish and English."
The system also gives caregivers feedback from patients and families about what is working and might be improved during a child's stay. "Getting this information in real time is extremely valuable to us, and the interactivity-the ability to ask questions you might not otherwise ask and to learn at your own pace-is a great resource for patients and parents," says Myra J. Edens, RN, MSN, FACHE, NE-BC, administrative director, Hasbro Children's Hospital and Rhode Island Hospital's Center for Practice Excellence.
Alan G. Hassenfeld, co-chair of the Hasbro Children's Hospital Advisory Council
Visit Hasbro, Inc.'s website.
Brian Goldner, president and CEO of Hasbro Inc., with Timothy J. Babineau, MD, President and CEO, Lifespan, Rhode Island Hospital and The Miriam Hospital