The Cardiovascular Institute at Rhode Island Hospital and The Miriam Hospital (CVI) has launched its first advertising campaign, which will run from August 2012 through April 2013. The campaign's tagline - Our experience prepares us for yours. - communicates one of the most distinctive features of the new CVI: the vast experience of its team. It's through the extensive practice of medicine that the CVI has attained exceptional results. Two 30-second television commercials will air on both broadcast and cable television stations. The Summer Olympics on WJAR, The Early News on WJAR and WPRI, Patriots pre-season football, and Red Sox and Bruins games on NESN are among the broadcast placements; The Food Network, The History Channel, MSNBC, USA and TNT are among the cable stations.
Be among the first to see the television commercials here:
The CVI campaign also includes 60-second and 30-second radio spots that can be heard on WCTK-FM, WVEI-FM, WWBB-FM, WWLI-FM, WPRO-AM and WRNI-AM.
Preview the radio advertising here:
Hear the 30-second spot
Hear the 60-second spot
The campaign also includes billboards on I-95 South, I-195 West and on top of Lifespan's Coro Building. In addition, CVI advertising appears on 35 RIPTA buses for transit messaging throughout Rhode Island. CVI web ads, which will link to the CVI's website: cviri.org, will be displayed on the heart disease content webpages of WebMD.com and Medscape.com.